SEO Strategy
End-to-end organic strategy - technical SEO, site architecture, crawlability and authority building that scales high-intent traffic.
Deputy Vice President - Organic Growth @ Angel One
Sagar Thakur
I turn SEO into a growth engine.
15+ years architecting high-impact acquisition strategies - building teams across SEO, content, web development and ASO, and shifting the focus from pure traffic to full-funnel conversion and revenue.
Organic growth
Ex-iProspect · 10+ yrs
15+
Years of experience
10
Roles climbed, analyst to DVP
4
Companies, agency & in-house
5
Disciplines: SEO, ASO, content, CRO, analytics
About
From technical execution
to executive vision.
As Deputy Vice President of Organic Growth at Angel One, I specialize in architecting acquisition strategies that drive sustainable business scale - not just traffic. My teams span SEO, content strategy, website development and App Store Optimization, all pointed at one goal: full-funnel conversion and revenue growth.
Over 15+ years I have bridged the gap between hands-on technical work and boardroom strategy - managing large-scale digital roadmaps and agency partnerships that lower blended Customer Acquisition Costs. I thrive on turning complex data into actionable growth engines and aligning organic performance directly with company-wide objectives.
-
Full-funnel ownershipFrom first search impression to converted customer.
-
Teams & agenciesBuilding high-performing in-house teams, governing external partners.
-
Data to decisionsMeasurement frameworks that prove business impact and ROI.
-
Lower CAC, higher LTVOrganic channels tuned for efficient, compounding acquisition.
Expertise
What I bring to the table.
App Store Optimization
Organic app discovery on App Store and Google Play - keyword optimization, creative A/B testing and conversion-to-install growth.
Content Strategy
Global content programs that capture upper- and mid-funnel search intent and build topical authority at scale.
CRO & Funnel Optimization
Data-driven experiments that reduce friction, improve user journeys and maximize pipeline velocity from organic touchpoints.
Analytics & Measurement
Google Analytics and attribution frameworks that monitor channel health and deliver insights leadership can act on.
Leadership & Governance
Mentoring specialist teams, governing agency partners and overseeing web & app roadmaps with executive accountability.
Career
15 years, one trajectory: up.
Angel One
Deputy Vice President - Organic Growth Apr 2026 - Present
- Define and drive the overall organic growth strategy to scale user acquisition, increase market share and lower customer acquisition costs.
- Lead and mentor a high-performing organic growth team and manage external agency partners with high accountability and optimal budget utilization.
- Oversee the strategic roadmap for website and mobile app presence, optimized to attract and convert high-intent traffic.
- Own the entire organic conversion funnel - turning traffic into leads and revenue through data-driven experiments.
- Partner with senior leadership to align organic growth targets with business goals, proving impact and ROI with data.
Assistant Vice President - Organic Growth Apr 2024 - Apr 2026
- Defined and executed the end-to-end organic growth strategy, aligning SEO, content and web development with core business objectives.
- Oversaw the technical roadmap and performance of the core website; led the development team launching high-converting landing pages and new web verticals.
- Spearheaded global content strategy capturing upper- and mid-funnel search intent.
- Scaled the in-house SEO team and managed agency partnerships for optimal resource allocation and ROI.
- Drove ASO across App Store and Google Play - keyword optimization, creative A/B tests, improved conversion-to-install rates.
- Owned lead generation and the organic conversion funnel; ran continuous experiments to reduce friction and maximize pipeline velocity.
- Established measurement frameworks tracking organic attribution and channel health for executive leadership.
Chief Manager - SEO Nov 2021 - Mar 2024
- Provided strategic direction and leadership for organic acquisition through SEO and ASO.
- Collaborated across marketing, content and development teams to align efforts and hit SEO goals.
- Tracked industry trends and innovations to continuously refine acquisition strategies.
- Identified risks early and built mitigation strategies to protect organic performance.
iProspect
Strategist - SEO Apr 2019 - Oct 2021
- Crafted strategic SEO plans tailored to each client's goals and vertical.
- Ran A/B tests and experiments to refine SEO tactics and improve results.
Sr. Manager - SEO Jun 2017 - Mar 2019
- Analyzed data to identify trends, opportunities and areas for improvement.
- Oversaw implementation of on-page, off-page and technical SEO tactics.
Manager - SEO May 2015 - May 2017
- Managed technical SEO: site architecture, crawlability and site speed.
- Tracked organic traffic, keyword rankings and conversion metrics.
Sr. Executive - SEO May 2013 - Apr 2015
- Keyword research and content planning.
- Monitored content performance and recommended improvements.
Executive - SEO Jun 2011 - Apr 2013
- Identified link acquisition opportunities.
- Monitored back-link profiles and cleaned up low-quality or spammy links.
Early career
Web Master (SEO) · Rikhav Infotech Jun 2010 - Sep 2010
- First hands-on SEO role - managing site presence end to end.
Research Analyst · Ugam Solutions Jun 2008 - Mar 2009
- Research and data analysis - the analytical foundation everything since is built on.
Contact
Let's build your growth engine.
Open to conversations about organic growth, SEO leadership and full-funnel strategy.